A Cambridgeshire-based farmer has starred in the latest advert for Marks and Spencer alongside an iconic TV chef.

Nick Goff, a production manager at the potato farm Greens of Soham, is in the M&S Farm to Foodhall advert with Tom Kerridge.

In the ad, Nick shows the growing processes that the East Cambridgeshire farm uses to ensure it produces the best quality new potatoes, including using green energy to power its sites.

Greens of Soham has supplied M&S with their produce for nearly 20 years. The farm credits the sandy soils of Norfolk as well as their home-grown seeds to their success.

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The Farm to Foodhall campaign, which is fronted by Tom Kerridge, also sees Nick share how Greens of Soham get their potatoes from home-grown seeds to harvest, and then to the store.

Nick Goff, East Anglian production manager at Greens of Soham, said: "We’re thrilled to be taking part in M&S’ Farm to Foodhall campaign.

"We are proud to have been supplying M&S potatoes for almost 20 years and this is a fantastic opportunity to show people the work that goes into growing them.

"We pride ourselves in producing the best quality for M&S customers and hope that people enjoy seeing how much skill and care happens behind the scenes."